By Ryan B of mychiller money
Today
Netflix backtracks on separating it's DVD and streaming services. Before it even began. Here's my reason why I think so.
(1)Customers didn't like it.
Netflix announced earlier in the summer they are going to be raising their prices this made their subscribers mad, then they announced that they were going to split the services, that was last month. Consumers were mad but why? Well you would have to either choose between streaming only or DVD only or fork more and pay for both. Netflix still has much more in DVD's than it does in streaming. Qwikster and Netflix would be two separate websites , two separate bill charges, too much work.
(2) Share Holders didn't like it.
After Netflix unveiled its Qwikster plans, its stock, which had been tumbling since July, fell another 25 percent — from $155 on Sept. 16 to $117 last Friday.
But we did forget something , they aren't changing that price hike plan that they made
earlier this summer . That's what caused this trouble
Netflix was also afraid of competitors readying to swoop in and take the anger and put it to their advantage, Dish Network's Blockbuster for example. Listening to the customer in a subscriber based business is important and they understood that it was hurting them in the long term.