Good bye Burger King

By Michele Hanson 
 mychiller money news    

    Oh, Burger King is dropping the "king" not the name king but the character. New ads will now focus on healthy and fresh foods. Burger king has been making some changes this year including:

What's out:
The steady stream of $1 value menu promotions

Earth-tone decor

Marketing to a young, male consumer

Mansard roof

The King, who is on an "extended vacation"

Whopper Virgins and Subservient Chicken commercials

What's in:

Asian chicken salad

Mango smoothies

Red and black interior color scheme

Offering something for everyone, especially females

"Home of the Whopper" in big letters on the exterior

Canopies over drive-through

Varied seatings with movable tables, booths with privacy banners

Commercials showcasing the food




What's staying the same:

The Whopper